Online
Reputation Management in uk | gethehits.com
Online Reputation management is the
understanding or influencing of an individual's or business's reputation. It
was originally called as a public relations term, but advancement in computing,
the internet and social media made it primarily an issue of search results.
Online reputation management (ORM) is
the practice of providing businesses full control over their online search
results. As the internet grows and technology progresses, protecting your good name
may feel like a daunting task. To combat with competitors negative stress, bad
reports, social media attacks, forum posts and other negative search results
pertaining to your
ORM (Online Reputation Management) is a
good way to go. There are a number of ways that you can use, but the real value
comes out of understanding what ORM actually means for your business.
Some of them are like:
1. Listening to people feedbacks:
I cannot stress enough how important it
is to be in the loop in terms of what is being said about your business online.
Far too often companies which carelessly disregard the importance of what
people are saying are left with huge crisis management ordeals which could have
been avoided.
According to statistics from research
company Pew, four out of five people state that they have received advice via
social media regarding what product or service to purchase. A 2012 graphic from
Insight Marketing Group meanwhile shows that 78% of consumers trust peer
recommendations, only 14% trust advertisement. So what does this mean for your
business? They are talking about you beyond your control and you need to be
monitoring the conversation.
2. Talk the talk
Besides being able to listen and pick
up what your customers are saying about your business, ORM also allows you to
understand what people are talking about in context to your business, products
or services.
You might pick up that, as a retailer,
people are talking about price comparison and using your stores as ‘showrooms’,
eventually making their final purchase online. Picking up on this kind of
insight could help change your entire business strategy and make you realize
that your standalone brick and mortar store is no longer going to cut it and in
order to be competitive you need to look at ecommerce options.
As a research company or educational
institution you may pick up on trends and issues that suggest people are
searching for information on that you are not covering. This may help you
expand your offering and start a niche sector catering to specific sought after
needs.
3. Identify the influencers
One of the biggest benefits of ORM is
that it helps you understand what people are searching for, what they are
saying about it, and how this is relevant to your brand. You can also start
identifying those key online influencers who seem to steer the crowd either
towards or away from your business.
Certain people have greater clout (and
Klout) than others and surely you want to get these people on your team? Use
ORM to pick up on what these people are saying and start engaging with them.
Your attendance to them and what they have to say will only inflate their egos
and help put your brand on a pedestal within their social communities.
4. Business strategies revealed
ORM also allows you to pick up on where
your brand is being spoken about which may open up opportunity for you to start
engaging on new platforms.
An old-school, male-orientated
insurance company might, for instance, uncover that some of its biggest
competition online is coming from female-orientated site targeted at a much
younger audience. It might therefore be time to change its strategy.
You might discover that more and more
image driven and video content is being shared about your brand on platforms
you are not active on. This may be an opportunity to work branded visual
content into your strategy and start engaging within these new visually
oriented communities.
5. ORM is big data
As we know, big data uncovers consumer
and industry insights on a mass scale. Essentially that’s exactly what ORM is
doing, but instead of asking the questions you’re using the tools to listen to
the answers.
There is so much data available it can
seem overwhelming, and often the pure magnitude of this data leads to us
missing critical points of interest and insight.
ORM is a way you can learn to coexist
with big data and use it as a pinnacle tool in understanding the importance of
social media for business and monitoring online conversations about the brands,
people or topics that are important to you.
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ReplyDeleteOnline Reputation Management Company | DestinSol
Hi! Thanks for the great information you have provided! You have touched crucial points! Online Reputation Management
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